To begin with, I have decided to target the youth, ages 16-19 for my research rationale. This is because I have have open access to them as well as seeing them on a daily basis (excluding weekends) therefore should take an advantage of this. This can help me with my research to get a sense of how everyone feel about music magazines in general as well as different tastes of what people love. This can help and benefit my music magazine which I am strongly convinced will now be the genre of Pop. As I conduct my research I am planning to get primary research through the use of surveys and interviews to help my understanding of what people like about music magazines or pop music in general.
I will also be selecting a few people to have a focus group for my audience research in order to present their views on Pop music. I will take their opinions into consideration to create a successful music magazine that everyone will enjoy. I will also look at different Pop magazines in order to get a glimpse of the house style. To research further into Pop I will look into what Pop magazines stores offer as well as what looks the most appealing/stand out the most.
All in all, I am looking forward to these tasks as I will have better understanding of the genre and what Pop has to offer.
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